Automated Architecture, founded by Gilles Retsin and Mollie Claypool, is a series A stage start-up revolutionising house building with robotics and AI, creating an automated ecosystem that enables sustainable, affordable, and beautiful homes at scale.
Challenge & Approach
AUAR needed a strong brand identity to position themselves as innovators in sustainable, affordable housing using robotics and AI.
The challenge was to highlight their unique technology while making their mission accessible and appealing to partners in the construction industry and beyond.
Building on our brand idea ‘The building blocks of a better future’, we crafted a vibrant brand with a human yet technical typeface, blending technology and warmth. The design system was inspired by their voxel-based software, echoing the modular nature of their architectural process.
‘We crafted a vibrant brand with a human yet technical typeface, blending technology and warmth.’
AUAR’s robot in action
Outcome
The bold new messaging and identity design communicates their mission to build affordable, beautiful homes with a minimal environmental footprint.
It captures both AUAR’s technological innovation as well as their commitment to sustainability – positioning them as pioneers in rethinking the future of construction, with clear messaging that resonates across sectors; from developers to manufacturers to home owners.
AUARs newly branded containers off to America!
Deep Making
The bold new messaging and identity design communicates their mission to build affordable, beautiful homes with a minimal environmental footprint.
It captures both AUAR’s technological innovation as well as their commitment to sustainability – positioning them as pioneers in rethinking the future of construction, with clear messaging that resonates across sectors; from developers to manufacturers to home owners.
Rising to the challenge of turning complex technology into a compelling brand
InVivo Analytics revolutionises preclinical imaging with automated analysis that reduces variability, bias, and manual work while boosting throughput, reproducibility, and efficiency. Their brand identity was crafted to reflect this unique methodology and advanced technology, creating a fresh, compelling presence for investors and positioning InVivo as a market leader able to scale with the business.
