Rising to the challenge of transforming enzyme science into a brand for a cleaner world.
Petrochemicals, responsible for 18% of CO2 emissions in the chemical industry and prevalent across various sectors, are a significant environmental concern. FabricNano, with its groundbreaking enzyme engineering approach, aims to eliminate petrochemicals from manufacturing processes. Faced with ambitious goals but lacking a brand identity, FabricNano sought a solution reflecting their vision for a cleaner world. The logo, symbolising the core potential of cells, embodies a bold and refreshing style, providing a distinctive alternative in a traditionally conservative and inwardly focused industry.
- Technology
Brand Strategy, Identity Design, Animation, Copywriting, Guidelines, Website, Social templates.
£15.5m series A funding
IDA Awards (gold) Identity
IDA Awards (gold) Website
"Ascend took on an extraordinary challenge when they partnered with us and they delivered in spades. We were hopeless without them and amazed at every turn. Their expertise is hugely valuable, their patience magnanimous and their design eye unparalleled. They captured us, our work and our vision perfectly."
Eliza Eddison, VP Operations, FabricNano
