Rising to the challenge of crafting a brand that reflects the quality and personality of a leading London law firm
Devonshires is a personable, innovative law firm, but its identity no longer reflected the calibre, maturity or capability of the business. It needed a more established and credible presence, along with a narrative that could better express the firm’s personality and expertise.
Through our immersion phase, we uncovered a high-calibre team that consistently breaks the mould. From this, we developed a strategy built around three defining strengths: Relationships. Expertise. Action. These principles shaped the visual identity, colour system and tone of voice. We then created the value proposition, “Precisely the right minds”, to express in words what the identity conveyed visually. Supported by a new content strategy and a complete website rebuild, Devonshires is now equipped to connect with its audience in a way that feels more sophisticated, distinctive and scalable.
View the Devonshires website.
- Corporate
Brand Strategy, Identity Design, Animation, Copywriting, Guidelines, Website, Social Templates & Collateral.
“Ascend Studio have helped us achieve a refined and sophisticated brand that truly reflects how our firm operates. It represents a significant transformation, yet it already feels unmistakably ‘us’ and gives us a platform that aligns with our ambitions for the future.”
Charlotte Wilson, Head of Marketing, Devonshires
Read more about our approach to branding law firms.
