Devonshires

Rising to the challenge of crafting a brand that reflects the quality and personality of a leading London law firm

Devonshires is a personable, innovative law firm, but its identity no longer reflected the calibre, maturity or capability of the business. It needed a more established and credible presence, along with a narrative that could better express the firm’s personality and expertise.

Through our immersion phase, we uncovered a high-calibre team that consistently breaks the mould. From this, we developed a strategy built around three defining strengths: Relationships. Expertise. Action. These principles shaped the visual identity, colour system and tone of voice. We then created the value proposition, “Precisely the right minds”, to express in words what the identity conveyed visually.

Supported by a new content strategy and a complete website rebuild, Devonshires is now equipped to connect with its audience in a way that feels more sophisticated, distinctive and scalable.

View the new Devonshires website.