Rising to the challenge of setting a new direction for a business with ambitious growth plans
Crosstide, formerly known as 101 Ways, had outgrown its original name and outdated identity. As the company evolved and entered a new phase of growth – including ambitions to expand into financial services and other sectors – it became crucial to establish a brand narrative that reflected its expertise, confidence, and vision.
Sector
- Professional Services
What we did
Brand Strategy, Identity Design, Animation, Copywriting, Guidelines, Starter website, Social templates
““We have a new brand that we are extremely proud of. I feel that Ascend paused, took a breath and genuinely listened to us throughout the process. Not all agencies have the confidence to (actually) collaborate, and it allowed us to find a way forward together with high craft and low ego.”
Richard, CEO Crosstide
