Rising to the challenge of branding purpose over process
Formed out of Cambridge University, Better Origin have created a unique insect based biosystem that can turn waste into valuable natural resources. They needed a brand that reflected not just their process, but their purpose – as well as the long-term positive impact potential of biotech as a weapon against global food shortages.
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“Ascend helped us identify fundamental truths, and took us through a journey helping us crystallise our vision. We now have a commercially viable brand founded on purpose, and a clear proposition which is opening the right doors.”
Fotis Fotiadis, CEO, Better Origin
