Terms

Challenge & Approach

AUAR needed a strong brand identity to position themselves as innovators in sustainable, affordable housing using robotics and AI.

The challenge was to highlight their unique technology while making their mission accessible and appealing to partners in the construction industry and beyond.
Building on our brand idea ‘The building blocks of a better future’, we crafted a vibrant brand with a human yet technical typeface, blending technology and warmth. The design system was inspired by their voxel-based software, echoing the modular nature of their architectural process.