Technology brands are translators. They simplify complexity into a story that speaks the language of the end user. We work with tech founders at every growth stage to give their ideas a better platform for reaching more.
Technology
Change your world with ideas
Our View
How do you translate the technical into the tangible?
Decode the complex
Unravel the complexities and the rest follows. We aim to become bilingual – to understand the science behind the tech, and how to make it meaningful for audiences.
What we can deliver
Market research
Positioning
Brand Strategy
Narrative
Tone of Voice
Focus on users
The real power of technology is what it does, not what it is. We bring this focus to create brand stories that get to the heart of how the technology improves our lives.
What we can deliver
Logo design
Identity design
UX design
Website design & development
Embody the founders
We work side by side with founders, listening to their vision, values, and ambitions. By translating their passion into every aspect of the brand – from messaging to visuals – we ensure the brand truly reflects the people who built it.
What we can deliver
Brand launch campaigns
Pitch Decks
Social templates
Online Guidliens
Ongoing support
Brand healthchecks
The Journey
Designing Technology brands that land with impact
Insight & Immersion
Understanding your product, users, and market
We begin with research – talking to users, mapping your tech stack, understanding roadmaps, and exploring your long-term vision.
Strategy & Identity
Turning insight into a clear, aligned brand foundation
We translate insight into a clear brand foundation that keeps your product at the core. A compelling brand story that is easy to understand without diluting the depth and sophistication of your product.
Experience & Engagement
Native to technology, natural to users
We build visual and digital assets that align with your vision, scale with your product, and resonate with your audience – from systemised UI components and scalable graphic systems to documentation templates that communicate with clarity across every touchpoint.
Activation & Growth
The confidence and tools to evolve
We help you go to market confidently – with launch campaigns, web presence, pitch tools, and frameworks to evolve your identity as your product and team matures.
Impact
Brand impact in technology brands
15
Ground-breaking innovation brands launched in last 5 years
100%
Success rate in series A–B funding
243%
Average website user increase
"Working with Ascend has been transformative and has propelled far us beyond our start-up roots. What stands out is how they combine strategic positioning with creative execution to deliver bold, authentic results. They’ve felt like part of our team throughout."
Anna Carless,
Head of Marketing, Qargo
Head of Marketing, Qargo
