Social Entertainment

Raise your game

Social entertainment is more than just fun — it’s an experience, a culture, a community. From high-energy gaming bars to immersive digital playgrounds, brands need to go beyond service and create moments people remember. We craft brands that turn entertainment into obsession.

Our View

How do you deliver on the promise of an unforgettable experience?

Amplify the gameplay

The gameplay is your USP. We build brands around the essence of the game to create uniquely positioned, easily accessible and powerfully diverse branded experiences.

What we can deliver

Positioning

Brand Platform

Narrative

Tone of Voice

Create multilayered journeys

From game design, to signage, to menus, to digital interfaces, to interiors, to uniforms, to advertising – your brand touches and informs every part of the experience.

What we can deliver

Brand Platform

Tone of Voice

Positioning

Narrative

Design for the long-term

With expansion and franchising potential, we design brands for global rollout, whether you’re at the early investment stage or about to open in your 20th city.

What we can deliver

Brand Platform

Positioning

Tone of Voice

Narrative

Our Process

Creating Social Entertainment Brands

Insight & Immersion
Understanding the experience from the inside out

Immersing ourselves in the concept, the audience and the competitive landscape, we then experience the entertainment firsthand to understand both its emotional pull and its practical appeal.

Strategy & Identity
Building the brand’s DNA

We position the brand for maximum impact, then craft a voice and personality that genuinely resonates with audiences.

Experience & Engagement
Designing for connection
and interaction

We develop visual identity systems that work seamlessly across every touchpoint, and we create on-site experiences that deepen brand immersion.

Activation & Growth
Bringing the brand to life
and setting up for franchise

With digital and social strategies that drive engagement and bookings, we guide long-term brand evolution to keep the experience relevant. And we create comprehensive, flexible franchise guidelines that ensure consistency without killing creativity.

Impact

Brand impact in Social Entertainment

6
Major social entertainment. brands launched in last 5 years
84%
Avg. customer capacity fill after 3 months
19
Year's experience designing for entertainment brands
“Their expertise in this sector is simply unmatched. Creative, insightful, and detail-driven. Ascend smashed it.”
David Ireland, Head of Design, Mellors Group
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