Real estate brands, paradoxically, are not about buildings. Their role is to unite investors, partners, stakeholders, staff and, of course, the people that will use the spaces under one magnetic vision. In a fast-changing market, we create place brands with the staying power to grow with the communities they build.
Real Estate
Build communities
Our View
How do you make workplaces work for everyone?
Sell the vision
A brand is not a sign stuck on the facade. Commercial real estate brands need to attract buyers, tenants and teams to run the space. You don’t do that by selling sq ft. We paint a vision for a place of work and life, and invite people to step into it.
We get in early, working with developers and architects to make sure brand and building are mixed into one material.
We deliver:
Insight & Immersion
Positioning
Brand strategy
Brand Narrative
Tone of voice
Build connection, build value
Our work bridges commercial logic and creative storytelling, translating architectural ambition into lived experience and emotional resonance.
We need to design for durability. From naming and identity to signage, sales collateral, and digital touchpoints, we create design systems that are robust, scalable, and built to last.
We deliver:
Visual Identity & Design System
Marketing Collateral & CGIs
Digital Experience & Microsites
Wayfinding & Environmental Graphics
Place Activation & Campaigns
Design for the long-term, together
Real estate is a long game with many players. We bring investors, developers, agents, stakeholders, and architects together on a shared brand journey.
Every perspective adds value, building a collective vision rooted in shared objectives. This unified approach creates brands designed to endure – capable of evolving and scaling over years, long before the doors even open.
We deliver:
Regular Communication
Townhalls
Online guidelines
Brand healthchecks
Ongoing support
Our Process
Creating real estate brands
Insight & Immersion
Discovering distinction
We collaborate closely with clients, architects, and agents to understand the commercial and cultural context – identifying the attributes that make a development distinctive.
Strategy & Identity
Building the brand’s DNA
We define the strategic foundation and express it through a coherent brand architecture, narrative, and visual system that capture the spirit and story of the place.
Experience & Engagement
Design with community in mind
We bring your brand to life across every medium – from digital platforms and summary packs to wayfinding and immersive marketing suites. Our aim is to create meaningful connections with your community, both local and international. This means delivering creativity that sparks conversation and invites your audience in.
Activation & Longevity
Proactive, long-term support
We create compelling campaigns and flexible brand tools that support long-term management, future phases, and evolving audiences. A brand launch is only the beginning, so we stay with our clients every step of the way.
Impact
Brand impact in Real Estate
4.2m
sq ft designed for
24
building and place brand projects completed
19
years' experience designing real estate brands
“Ascend Studio have been a pleasure to work with – very creative, proactive, collaborative and meticulous. I wouldn't hesitate to work with them again.”
