We know it’s the people who make the firm. But this rings true for all professional services. The question is, how do you then stand out? We help national and regional firms elevate not only what makes them special, but what compels clients, and talent, to choose them.
Professional Services
Champion your people
Our View
How do you win over partners and clients?
Balance old with new
Firms often carry decades of history. But to move your brand into the future, you must decide what to carry forward and what to leave behind. Honouring a cherished heritage while embracing modern relevance means shedding unnecessary ‘brand baggage’, focusing on intrinsic value, and adopting a progressive, forward-looking mindset.
What we can deliver
Market research
Stakeholder interviews
Positioning
Brand Strategy
Narrative
Tone of Voice
Simplify services and sectors
We take an audience-first approach to clarifying your offer. By recalibrating priorities, we help you focus on the areas you want to grow and establish clear points of distinction.
What we can deliver
Logo design
Identity design
UX design
Website design & development
Know who it’s for
The partners, the clients. We understand the important people in your world and how to build a brand that brings them all on the journey.
What we can deliver
Brand launch campaigns
Social templates
Online Guidliens
Ongoing support
Brand healthchecks
Our Process
Designing Professional Service brands that connect on a human level
Insight & Immersion
Mapping clients, competitors, and culture to define opportunity
We research clients, sector trends, and internal operations to identify the differentiators and true personality of your business and it’s people.
Strategy & Identity
Translating insight into a brand framework that guides every touchpoint
We shape the positioning, value proposition, messaging and personality – all aligned to your goals and grounded in what your brand truly stands for
Experience & Engagement
Crafting a cohesive, flexible identity system
We develop visual and verbal assets that scale across client-facing materials, digital platforms, and thought leadership that communicate credibility and clarity.
Activation & Growth
Activating your brand for immediate impact and long-term evolution
We deliver integrated campaigns, content frameworks, and tools to maintain consistency and support future growth.
Impact
Brand impact in Professional Services
21
Major professional services brands launched
143%
Avg. web traffic increase (across all projects)
19
Year's experience branding professional services firms
“Ascend created a paradigm shift in our mindset. No longer are we just another IP firm – we are empowering creators for the next generation of innovation. An incredible achievement and the results speak for themselves.”
Ilka Clune, Marketing & B. D. Director, Venner Shipley