Insights

We’re absolutely buzzing to have won GOLD at the Transform magazine Awards 2025 for ‘Best Creative Strategy’ for our branding work for Automated Architecture (AUAR). Many thanks to Gilles Retsin and Mollie Claypool for trusting us with your brand and to Harry Stewardson of Ascend Studio for your outstanding creativity on this project.

Automated Architecture is a Series A start-up based in London, revolutionising house building with robotics and AI, creating an automated ecosystem that enables sustainable, affordable, and beautiful homes at scale.

“A fantastic experience. They added value from day one and were extremely reliable and precise. They were a perfect fit to work  with us as a technology company as they’re highly experienced in the space.”

We absolutely loved working on this project – a real challenge in creating emotional connection between what is otherwise a technology brand with an audience that is inherently resistant to change. When we embarked on the journey, working directly with the founders, we never dreamed there would be a gold award at the end of it. A privilege to work with such inspiring people that are making a genuine positive impact on our word, and real honour to be recognised for our dedication and craft.

See the project case study here.